Our store will be closed for vacation from December 20th - January 6th. Happy New Year!



Vice Versa was founded by Nora, a teen in Chicago who likes nice things but doesn't like the crazy price tag!  After seeing all the pom pom hats in fancy ski shops and urban boutiques, Nora bought an inexpensive acrylic hat from a big box retailer, added a raccoon keychain and an iron-on from a craft store and POOF - the first VICE VERSA hat was born.  Vice Versa is at the intersection of fancy and child-like, sophisticated and cool - feeding a vice, but perfectly versatile!/